At first I didn't realise how much I was dropping, and had gone from a size 28 to a size 22 without really noticing. It does happen quickly, and your self perception is a bit out of whack at first. After that, all the extra money I used to spend on food pretty much goes on clothes. Asda, Sainsburys, and when you get there, Primark are all very budget friendly. I'm still buying, bought a nice size 14 summer dress in Primark for a fiver today.